Built for the players who care.
Where every match begins.
002 is a Southern California pickleball brand running competitive tournaments and a player-focused content engine.
We started with one event. The First Serve drew 213 players across 12 divisions. What it really delivered was proof: there's a real appetite for tournaments produced at a higher standard, for players who take the game seriously.
Every 002 event is DUPR-verified, professionally produced, and built around the player experience. We document it like it matters — because it does.
This is just the start.
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By the numbers — The First Serve
- 213
- PLAYER
ENTRIES - 12
- DIVISIONS
RUN - 100+
- PEAK
ON-SITE - 63
- PODIUM FINISHERS
ACROSS 12 DIVISIONS